What Would the World Miss if Sitemark Didn’t Exist?

Sometimes, progress doesn’t look like a giant leap, it looks like finally seeing clearly what was right in front of you all along.

In this article series, we sat down with Sitemark to understand how they got here and what they’re still crazy enough to chase next.

It all started with a shared passion and a drone in the sky.

Maxime Bossens and Stanislas Van Der Vaeren, now Co-Founders and Managing Directors of Sitemark, were both students when they got hooked on flying drones. What began as a hobby quickly became an obsession. One day, by coincidence, they met the CEO of one of Belgium’s largest solar companies who saw them flying and casually said, "Why don’t you inspect our solar plants with those?".

That flipped a switch. They saw a real opportunity to apply drone technology to a growing industry. So they built their first solution. What began with passion and a lucky encounter became the beginning of Sitemark.

No More “Final_Final_Updated_v2.xlsx”

Construction Monitoring

Back in 2015, no one was talking about drones in the solar industry. At least, not seriously. Thermal cameras on drones were almost non-existent. The technology was raw, scattered and mostly being used by hobbyists or in niche applications. Sitemark didn’t just prove that drones could inspect solar fields, they helped rewire the entire conversation around how data is used in energy infrastructure. They insisted it should drive smarter decisions, shorten construction timelines, reduce maintenance errors and most importantly scale across an entire solar portfolio.

You know that spreadsheet. The one with twenty tabs, half of them broken links. Or the on-site checklist that’s been photocopied so many times the text is fading. That was standard practice. Sitemark wiped that away. They built a platform where everything lives in one place - inspections, progress tracking, maintenance plans. It’s clean, it’s current and it actually works. No more version control nightmares. No more digging through folders for that one email someone swears they sent.

The "Aha" Moment Every Client Has

Solar Thermography

Most clients come in a little skeptical. That’s normal.

They’ve been managing their solar sites manually for years. They’ve got teams. They’ve got spreadsheets. They’ve got systems. It’s not perfect, but it works. Usually their clients run their first trial using Sitemark's platform and everything changes. That first project usually brings a big “aha” moment. They realize they’ve been missing key issues, or wasting time on manual tasks they didn’t even question before. It’s always a mix of surprise and excitement: “I didn’t know this was even possible.”

From there, the question changes. It’s no longer, “Should we use this?” It becomes, “How fast can we roll this out across everything?”

Silent Innovation

One of the smartest features of Sitemark is the: human-in-the-loop setup.

Yes, Artificial Intelligence (AI) powers much of the platform but they don't rely on it blindly. When the system isn’t fully sure, a human expert steps in to check the results. That combination of AI and human review ensures the best quality especially when working on critical infrastructure like solar plants. It’s a key part of what makes Sitemark reliable.

What They’re Still Chasing

Sitemark is obsessed with solving the right problems. Here are some myths they're determined to eliminate -

• The belief that manual inspections are somehow more trustworthy.They’re not. They’re inconsistent, expensive and prone to error.
  

• Collecting more data is better.It doesn’t. What matters is having the right data, at the right time, in the right hands.
  

• Maintenance should be reactive.Nope. It should be continuous, predictive and informed.

The Inside Joke & Roast

Sitemark Team

Inside their office, there’s a kicker (foosball) table. Whoever loses has to crawl underneath after the match. It’s a fun little tradition that keeps things light. And it says something about their culture. This team builds high-performance software, but they’re also just people who love what they do.

Sitemark's clients joke & roast them for the overuse of the term “automagical”. It’s their way of describing the seamless, intuitive experience they aim to deliver.

So, What Would the World Miss?

According to Sitemark’s CEO, if the company disappeared tomorrow, here’s what the world would lose:

The ability to scale solar operations efficiently. Without their platform, solar companies would lose the clarity to act quickly, the speed to fix issues early and the control to grow confidently